A study of the paper would also provide an understanding of the Malayan Tamil community during this period. This exercise traces the origin and development of the Tamil Murasu from 1935 to 1974 to understand how and why the paper evolved from a propaganda paper to become a local Tamil daily in Singapore.
However, due to limitations of time, space, and competence, this exercise is in no way a complete study of the subject - it is only a start. This study is an attempt to fill this need. As a result, writers have usually resorted to the more readily available English-language materials, and the English-language papers run by Indians, to refer to, and draw conclusions about, the Indian community of Malaya as a whole, even though these do not necessarily reflect the whole Indian community. However, except for a short, general study of Tamil journalism in Malaya, no comprehensive study of any Tamil newspaper has been undertaken so far. It is readily acknowledged that newspapers are rich historical sources which provide valuable insights into the history of a country and its people. There are other more compelling reasons why this study was undertaken. However, this exercise was not undertaken because of the Murasu's long existence, for there is no particular virtue in longevity itself. The Tamil Murasu is one of the oldest surviving newspapers in Singapore. THE TAMIL MURASU : THE EVOLUTION OF A LOCAL TAMIL NEWSPAPER 1935-1974. The most popular activity is watching television, movies or video online, with 84.3 per cent of respondents having done so in the previous month, according to the survey.THE TAMIL MURASU : THE EVOLUTION OF A LOCAL TAMIL NEWSPAPER 1935-1974 It is the second most popular media-related Internet activity in Singapore. Overall, 59.4 per cent of respondents had gone online to access news in the previous month, compared to 54.3 per cent in 2018. In a media release, Nielsen said the proportion of Gen Z consumers (aged 15 to 24) accessing online news also grew the most, compared with other age groups, with 70.4 per cent viewing online news content in an average month up from 62.4 per cent in last year’s report. Nielsen did not provide a breakdown of hard copy readership and online readership of Singapore newspapers. The digital reach of local newspapers stands at one in five adults (21.3 per cent) on an average daily basis. TODAY was not included in the survey as it ceased its print edition in October 2017 and became a fully-digital product. Lianhe Zaobao currently has a daily readership of 419,000 while Tamil Murasu has a daily readership of 41,000. Lianhe Zaobao and Tamil Murasu were the only ones to buck the declining trend, as both saw their readership increase marginally by 0.1 percentage point. The New Paper saw its daily readership fall by 55,000 to 180,000, while the Business Times’ readership declined from 93,000 to 79,000. Its daily readership stands at about 1.16 million, declining from about 1.27 million. Overall, it found that the combined readership (hard copy and digital) of Singapore newspapers fell to 47.2 per cent this year, down from 51.4 per cent last year.Ĭompared to last year, The Straits Times lost 110,000 readers as its average daily reach dropped 2.9 percentage points to 26.9 per cent this year. The results are weighted mainly by age, sex and race to be representative of the Singapore population. The 2019 Nielsen Consumer & Media View Study surveyed 4,688 people in Singapore aged 15 and over between July 2018 and June this year. These were among the findings of the latest annual Nielsen survey on media consumption habits which was released on Wednesday (Nov 13). More than three in four respondents (76.8 per cent) in that age bracket said they had done so over the previous month. The trend was especially strong among younger Singaporeans, with Gen Y consumers (aged 25 to 39) the most likely to go online for news. SINGAPORE - More Singaporeans are going online to read the news, amid overall falling readership of Singapore newspapers that continue to publish a hard copy.
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